August 27, 2025
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How to Give Constructive Feedback Without Sugarcoating It

We’ve all been there. You sit through a feedback conversation that’s so sugarcoated, you walk away with a blood sugar spike so high, it makes your morning lavender oat milk matcha latte look like tap water. And worst of all, you still have no idea what you’re supposed to do differently. That’s not feedback. That’s someone dodging the truth because they don’t want to feel uncomfortable by being honest with you.

Written by
Brooks E. Scott

Brooks E. Scott is an Executive Coach, Interpersonal Communications Expert, Master Trainer, and Public Speaking Trainer who helps leaders speak boldly, lead powerfully, and make it matter.

Here’s the truth: being “nice” in feedback doesn’t help. It hurts the person you’re talking to, and it hurts you. Sure, it saves you from an awkward moment, but it leaves the other person stuck in the same habits holding them back. And if you’re working in the same company, it drags down the bottom line too. I’m not saying don’t be nice. I’m saying real kindness is where useful feedback lives. Kindness isn’t about creating comfort all the time. It’s about giving someone the honesty they need to grow.

If you want to know how to give constructive feedback that builds trust, sharpens performance, and strengthens relationships, stop confusing nice with kind.

Nice vs. Kind: The Feedback Divide

  • Nice Feedback: Softens the edges so much the message gets lost. Example: “You’re doing great, but maybe you might want to think about being more confident in meetings?”
  • Kind Feedback: Measurable, actionable, precise, and specific, even when it stings. Example: “In today’s meeting, you had solid ideas but spoke so quietly most people couldn’t hear you. I noticed people leaning in and tilting their heads towards you whenever you spoke, and I didn’t see them do that with any of the other presenters. Next time, sit closer to the center of the table and project your voice by keeping your head up instead of looking down. Your ideas deserve to be heard.”

One keeps things comfortable. The other is actually useful feedback.

Why Sugarcoated Feedback Backfires

Sugarcoating doesn’t make you a better leader. Here’s what really happens when you do it:

  • People feel misled. Tell someone they’re doing “fine” when you’re secretly frustrated, and they’ll find out eventually. When they do, trust breaks.
  • Performance stalls. Vague praise doesn’t tell people how to improve, so nothing changes.
  • Problems grow. What you avoid today comes back later, bigger, and harder to fix.

Research shows employees who get clear, actionable feedback are three times more likely to feel engaged at work (Gallup, 2023). Meanwhile, people who only hear “nice” feedback report more frustration and less clarity about expectations.

How to Be Kind Without Being Harsh

Here’s how to give feedback that’s kind, not just nice:

  1. Check the timing. Do you need to give this feedback right now? Probably not. Most things can wait until later that day or the next morning. Asking shows respect.
  2. State your intentions. Don’t assume they know why you’re speaking up. Say why you’re sharing the feedback and why it matters. Clarity beats guessing.
  3. Make it two-way. After you share your perspective, ask: “How does that land with you?” This turns a lecture into a conversation and may surface things you didn’t know.

The Bottom Line

Nice feedback feels good in the moment but leaves people guessing. Kind feedback may feel uncomfortable, but it fuels growth, trust, and progress.

So before you sugarcoat, ask yourself: Am I protecting them, or just protecting myself from feeling awkward? If your answer to either of those questions is yes, you’re not being kind. You’re just being nice. And that doesn’t help anyone.

Frequently Asked Questions About Constructive Feedback

What’s the difference between nice and kind feedback?

Nice feedback avoids discomfort and often leaves people guessing what to do next. Kind feedback is measurable, actionable, precise, and specific—even if it feels a little uncomfortable.

How do you give constructive feedback without sounding harsh?

Start by asking if now is a good time. Then explain your intention for giving the feedback. Share clear and specific observations, check in to see how it lands, and suggest actionable next steps. This approach keeps the tone collaborative and makes your constructive feedback easier to receive.

Why is sugarcoated feedback a problem at work?

Sugarcoated feedback feels good in the moment but doesn’t lead to change. It delays progress, erodes trust, and keeps problems from getting solved.

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